Enforcement is needed to uphold standards in everything we do like purchasing a bus ticket, driving the speed limit, and even paying for parking. Enforcement processes, however, can become quite expensive, time consuming, and leave room for human error. When it comes to parking, promoting compliance is a great alternative because it encourages and incentivizes good behavior from parkers – reducing the burden on enforcement officers.
Here are some of the ways parking operators and enforcement officers can promote compliance and enhance operational efficiency in return.
Provide simple and convenient payment options
One of the main reasons why parking compliance rates are so low is because drivers are unsure about payment protocols. For example, if a sign or parking meter isn’t located in a convenient location relative to where the parker is, parkers are more inclined to “risk” or “gamble” by not paying. This leads to the issuance of more tickets and creates a negative perception around enforcement and city policies. Providing multiple convenient payment options is a simple measure that increases revenue through compliance, rather than issuing violations. Cloud-based parking platforms like SecurePark allow operators to install various payment options including contactless mobile payment, which is a quick and easy way to increase parking compliance.
Adjust parking fees based on location
Gathering parking data through a cloud-based parking platform allows operators to make informed decisions about how to operate and optimize their parking facility. However, a parking platform is not a one-size-fits-all solution and needs to be tailored to specific municipalities and or organizations. For example, if there are patterns of poor compliance in lower income environments, parking operators can reassess their prices and adjust to that particular demographic. At Roker, our platform collects valuable parking data to track, monitor, and evaluate violations and enforcement performance. Having this data readily available and easy to review helps to determine if adjustments are necessary – such as lowering or raising parking fees. As a result, this increases compliance and decreases the need for more expensive enforcement efforts in these areas.
Use enforcement is an educational tool
Enforcement often gets a bad rap, but people don’t realize that it’s simply a reaction to non-conformists. As smart technology continues to grow and become widely used by parking operators, all parking violation data will begin to aggregate in one place and vehicles with patterns of non-compliance will be flagged. As a result, parkers will quickly learn that it’s more affordable and less frustrating to comply upfront, as opposed to paying for costly violations later on.
At Roker, our innovative parking platform provides an opportunity to customize your parking strategy to improve compliance through relevant data collection and flexible payment methods. Our features are also designed to support parking operators in improving operational efficiency by providing insights on parking behavior and violations. To learn more, contact us today.
